Behind the Blooms
Hi, I’m Felicia — a self-taught florist based in Singapore and the heart behind Florals By Fel.
What began as a passion project in 2019 has grown into a journey of crafting bespoke floral designs for all kinds of moments. From petite hand-tied bouquets to full wedding installations, I find joy in bringing your stories and sentiments to life through flowers that feel uniquely yours.
Each arrangement begins with a quiet process—curating mood boards, exploring color palettes, and layering textures to guide the overall design. Whether it’s an intimate gesture or a grand celebration, I love turning floral ideas into meaningful, tangible moments.